March 29, 2018
Livestreaming at 2:00 pm ET
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Those of us in higher education need to do a better job of explaining what we do, why it matters, and why it deserves public support. Many Americans have grown skeptical of the cost – and debt – that college brings. Many more dismiss the idea of liberal education as impractical in an age when companies seek employees who come to the job fully trained and ready to fill specific roles. And increasingly, higher education is seen through the lens of politics rather than learning, opportunity, and democracy. In this webinar, a former New York Times editor will help participants think through those negative perspectives and then craft messages that articulate the strengths and promises of liberal education. The goal is to help participants identify the most important audiences for their campuses and then develop strategies for reaching out those audiences.